# identity.md

## Organization Overview
- **Company Name:** ROJA London
- **Mission:** To be pioneers of haute perfumery and the authority of fine fragrance, crafting each piece like precious jewellery to become an expression of individual personality.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2011 in Mayfair, London.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Roja Dove, Founder.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to pioneering haute perfumery, exceptional craftsmanship, and providing luxurious, individual expressions of personality. [About Us: https://rojalondon.com/pages/the-story]

## Operations & Structure
- **Business Model and Operational Approach:** An independent luxury fragrance house specializing in modern haute perfumery.
- **Location(s) and Geographic Presence:** Established in Mayfair, London, with products made in England.
- **Key Partnerships and Affiliations:** Details forthcoming.